ROBB REPORT: The Market for Ultra-Premium American Whiskey Is Booming. Here’s Why.
Whiskey is starting to resemble, well, whisky. By Nicholas Stecher Perhaps you’ve seen the headlines. A bottle of the Macallan distilled in 1926 sells for $1.9 million, shattering auction records. The English lad who sold the haul of scotch his dad had been gifting him since birth and bought a house with the bounty. Or how single malts’ valuation has been outperforming the S&P 500, gold bullion, Bitcoin—basically everything but the works of Picasso’s Blue Period. Certainly, A