What information do we collect
We may collect information from you when you register on our site, subscribe to our newsletter or fill out a form. We may collect both “Non-Personal Information” and “Personal Information” about you. “Non-Personal Information” includes information that cannot be used to personally identify you, such as anonymous usage data, general demographic information we may collect, referring/exit pages and URLs, platform types, preferences you submit and preferences that are generated based on the data you submit and number of clicks. “Personal Information” includes information that can be used to personally identify you, such as your name, address and email address. For example, when registering on our site, as appropriate, you may be asked to enter your name, your company name, e-mail address, mailing address and phone number.
In addition, we may also track information provided to us by your browser or by our mobile application when you view or use the website, such as the website you came from (known as the “referring URL”), the type of browser you use, the device from which you connected to the website, the time and date of access, and other information that does not personally identify you. We use this information for, among other things, the operation of the website, to maintain the quality of the website, to provide general statistics regarding use of the website and for other business purposes. We may track this information using cookies, or small text files which include an anonymous unique identifier. Cookies are sent to a user’s browser from our servers and are stored on the user’s computer hard drive. Sending a cookie to a user’s browser enables us to collect Non-Personal Information about that user and keep a record of the user’s preferences when utilizing our services, both on an individual and aggregate basis. The Company may use both persistent and session cookies; persistent cookies remain on your computer after you close your session and until you delete them, while session cookies expire when you close your browser. Persistent cookies can be removed by following your Internet browser help file directions. If you choose to disable cookies, some areas or functionality of the website may not work properly.
How We Use and Share Your Information
In general, we do not sell, trade, rent or otherwise share your Personal Information with third parties without your consent. We may share your Personal Information with vendors and other third-party providers who are performing services for the Company so long as those parties agree to keep this information confidential. In general, the vendors and third-party providers used by us will only collect, use and disclose your information to the extent necessary to allow them to perform the services they provide for the Company. For example, when you provide us with personal information to allow us to subscribe you to newsletter or emails, you consent to our collecting and using such personal information for that specific purpose, including by transmitting such information to our vendors (and their service providers) performing these services for the Company.
However, certain third-party service providers, such as payment processors, have their own privacy policies in respect of the information that we are required to provide to them in order to use their services. For example, to complete a transaction, you may be directed to a third party payment processing and e-commerce platform unaffiliated with us to complete your purchase. For these third-party service providers, we recommend that you read their privacy policies so that you can understand the manner in which your Personal Information will be handled by such providers during your interation with their websites, platforms and services.
In addition, we may disclose your Personal Information if required to do so by law, to enforce our site policies, or protect our or others’ rights, property, or safety.
Additionally, we may use your Personal and Non-Personal Information:
- To personalize your experience (your information helps us to better respond to your individual needs)
- To improve our website (we strive to improve our website offerings based on the information and feedback we receive from you)
- To send periodic emails regarding updates to our website.
- To send you information, respond to inquiries, and/or other requests or questions.
We do not sell, trade, or otherwise transfer to outside parties your identifiable information. This does not include trusted third parties who assist us in operating our website and social media, conducting our business, or servicing you. We may also release your information when we believe release is appropriate to comply with the law, However, non-personally identifiable visitor information may be provided to other parties for marketing, advertising, or other uses.
How We Protect Your Personal Information
We implement reasonable precautions and follow industry best practices in order to protect your Personal Information and ensure that such Personal Information is not accessed, disclosed, altered or destroyed. However, these measures do not guarantee that your information will not be accessed, disclosed, altered or destroyed by breach of such precautions. By using our website, you acknowledge that you understand and agree to assume these risks.
Your Rights Regarding the Use of Your Personal Information
Third Party Websites and Applications
Merger or Acquisition
Information for Visitors from California and Outside of the United States
Your California Privacy Rights
Rights of EU Residents
Residents of the European Union have certain rights under the General Data Protection Regulation (GDPR) including (i) the right to access their Personal Information and information about how this Personal Information is being processed; (ii) the right to request we erase all Personal Information we may currently have on file; (iii) the right to withdraw consent to the collection of your data at anytime; and (iv) the right to file a complaint with applicable authorities if you reasonably believe your data is being used or disclosed impermissibly.